The Wine Wars: The Mondavi Affair, Globalization and Terror
Author: Olivier Torres
The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.
Table of Contents:
1 | Robert Mondavi : the pioneer of the Napa Valley | 13 |
2 | Languedoc : the biggest vineyard in the world | 46 |
3 | Aime Guibert : the 'Furia Francese' | 65 |
4 | Mondavi in Aniane : a promising, but difficult, start | 74 |
5 | Things hot up | 90 |
6 | Things get political | 100 |
7 | After Mondavi, Gerard Depardieu comes to town | 112 |
8 | Cultural differences at the heart of the failure | 121 |
Conclusion : the Corporatisme of place, the French Exception Culturelle | 138 |
Interesting book: Should I Be Tested for Cancer or La receta del gran medico para bajar de peso
Chocolate Companion
Author: Cynthia Shade Rogers
If you know anyone who likes chocolate or perhaps you care to try some yourself, this book has it all. Rogers begins her prose by telling us about the history of chocolate, or how this New World taste traveled around the globe. From its origins as an early colonial commodity to chocolate bars for US soldiers during Operation Desert Storm, Rogers takes you and your taste buds through an array of aromatic delights. From Old-Fashioned Steamed Chocolate Pudding to Chocolate Covered Peanut Butter Balls (they melt in your mouth), everyone who has ever appreciated chocolate must have this book.
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